5 Biggest Benefits Trends for 2023

As an employer, benefits are both a good and appreciated way of giving your employees more than salary. And benefits are about contributing to the employees being comfortable, feeling satisfied with their conditions and experiencing that the workplace provides security even outside of working hours. Job benefits are also an excellent aid in recruiting new talent to the company.

Today, it is increasingly flexible working hours and the freedom to decide when and where to work, which is the benefit that many put at the top of the list. And a recent survey carried out by Kantar Sifo, commissioned by Randstad, showed just this fact. The most attractive job benefits are about the possibility of remote work, flexible working hours, half day before red day and extra vacation days.

And what exactly is the most attractive job benefit for different employees is difficult to determine, but the fact is that it most often differs in relation to the employee’s age. With increasing age, pension benefits are demanded to a greater extent, while younger employees are happy to apply for workplaces that provide opportunities for various forms of skills development. And neither pension benefits nor skill development is anything new, but something that many workplaces already offer their employees today.

In this article, we advise on the 5 biggest trends in benefits that are neither linked to working hours nor salary, but instead are about simplifying employees’ everyday life and their quality of life.

New times require new routines

That remote work ended up high on the list of job benefits is hardly surprising. Working from home, or in a place other than the workplace, has become a really popular desire among employees. And many have been given the opportunity to work from home during the pandemic and now wish to continue doing so. For you as an employer, it is therefore important to have routines around remote work, and if it is the case that you as an employer feel uncertain about offering the employee the option of remote work, it may be time to think again. Surveys show that one in four job seekers would turn down a job where they are not given the opportunity to work from home sometimes.

And regardless of whether it concerns the recruitment of new talent or a salary negotiation, it is no longer just the salary that should be discussed. For the employees, benefits play a bigger role than you might think, and being able to negotiate a benefit can be a decisive aspect of whether an employee chooses to remain in the workplace or look for a new workplace. It is therefore no longer just about what makes employees happy at work, but also about what happens outside of working hours. It is also about helping employees find a better balance in life by offering them, for example, discounted household services or exercise. Below we list the 5 biggest benefit trends in 2023:

When we think of employee mobility, we usually think of staff cars or public transport. Being able to also offer your employees a bike is an excellent company benefit that is often forgotten. By giving your employees the opportunity to bike to work, you not only do the environment and your wallet a favor, but it is also an excellent way for employees to get exercise. Nothing to lose, but a lot to gain, in other words.

Today, most people know about the wellness allowance, but not as many are good at using it or know exactly what opportunities are available with the wellness allowance. The classic thing might be to put the money on a gym membership. But why not go for a relaxing massage? We recommend all employers to give their employees information about the wellness allowance and why not also advise them of local companies they can turn to for exercise or massage. And healthier employees are happier employees. Other areas of use for the wellness allowance are nutritional counseling and counseling to stop smoking.

Being able to offer a discount on groceries is a benefit of household services that suits most employees – regardless of where they are in life or how many mouths they have to feed. And not having to lug home heavy grocery bags and having to think about what to cook for dinner every day is seen by many as an almost priceless benefit.

Say it with a smile! Going to the dentist is something that many adults don’t always get to, as regularly as they should. Even though we all know how important oral health is, many people go less often than they should. And offering their employees dental insurance and an opportunity for cheaper dental care is a much-appreciated benefit among the companies that offer it.

Many working-age employees have children, and offering discounted homework help is a perk that’s great for employees with children and the ultimate tool for making the day-to-day logistics work out. Another popular benefit that suits both those who have children and those who don’t, is getting a discount on cleaning help. As an employer, it’s about being able to simplify everyday life for the employees and to make what feels daunting or time-consuming to spend time on, a little less daunting or time-consuming.

Good benefits = good employer brand

In addition to offering the employees good benefits, it is also important for an attractive employer to show appreciation and give positive feedback to motivate the employees by telling them about the development opportunities available in the company. Many call new hires new talent – ​​so why not show what you appreciate about their talent? Offering benefits strengthens the company’s employer brand and allows you to stand out from the competition.